Terms of Service

You are responsible for all activity under your account. You must provide accurate information during signup. You may not share account credentials or create accounts on behalf of others without their knowledge.

You must be at least 18 years old and have authority to bind your business to these terms.

You own your customer data. By connecting data sources to BHASM, you grant us permission to read, process, and analyse that data to deliver the service. We do not claim ownership of your data.

You are responsible for having the legal right to share your customers' data with BHASM and for ensuring your use of BHASM complies with applicable privacy laws including the DPDP Act 2023 (India) and GDPR where applicable.

See our Privacy Policy for full detail on how data is stored, processed, and deleted.

You may use BHASM only for lawful purposes. You may not:

• Use BHASM to send unsolicited commercial messages to contacts who have not opted in
• Attempt to reverse-engineer, copy, or reproduce BHASM's scoring engine, industry profiles, or message generation logic
• Use BHASM to contact minors or individuals who have opted out of communications
• Use BHASM in connection with illegal activity
• Resell, sublicense, or white-label BHASM without a Scale plan agreement

The Seed plan is free with no time limit. Growth and Scale plans are billed monthly.

Trial periods (30 days for Growth and Scale) begin on the date of signup. No credit card is required to start a trial. At the end of the trial period, the account returns to Seed unless a paid plan is activated.

Refunds are not issued for partial months. If you cancel, your paid access continues until the end of the billing period.

We aim for high availability but do not guarantee uninterrupted service. Scheduled maintenance will be communicated in advance where possible.

On Growth and Scale plans, BHASM may send messages to your customers automatically within the boundaries you have configured. You are responsible for the content and appropriateness of those messages and for ensuring your customers have provided the necessary consent to receive them.

BHASM applies internal timing and safeguard rules to reduce the risk of inappropriate or poorly-timed messages. These rules are not a substitute for your own oversight.

Message text produced by BHASM is generated with the assistance of artificial intelligence, calibrated to your brand voice and reviewed against automated content safeguards before sending. Where your plan includes human approval, you review each message before it is sent; on autonomous plans you may review, edit, or stop any message from the terminal at any time. You are responsible for any legal obligation in your jurisdiction to disclose the use of automated or AI-assisted communication to your customers.

BHASM, its scoring engine, industry silence profiles, buyer archetypes, and all product logic are the intellectual property of Aarnoaa (OPC) Private Limited. Nothing in these terms grants you rights to that IP.

You retain all rights to your customer data, your brand voice, and any content your business produces.

BHASM is provided as a tool to support your retention decisions. We are not liable for business outcomes, lost revenue, customer churn, or any indirect or consequential damages arising from your use of the service.

Our total liability to you for any claim is limited to the amount you paid to BHASM in the three months prior to the claim.

You may delete your account at any time. We will delete your data within 90 days of account deletion. We may suspend or terminate accounts that violate these terms, with or without notice depending on the severity of the violation.

We may update these terms. Material changes will be communicated by email at least 14 days before they take effect. Continued use of BHASM after the effective date constitutes acceptance of the updated terms.

For any questions about these terms: hello@bhasm.ai
Aarnoaa (OPC) Private Limited, India.