45 days of silence is normal in fashion. In D2C supplements, it is churn.
Each of the 80 profiles ships with its own rhythm and sensitivity tier — calibrated before you connect a single data source, then replaced by your customers' own cycles as the engine learns your base.
A skincare reorder doesn't look like a SaaS renewal. A high-AOV, high-LTV jewellery customer is on a different clock than a daily-grocery one. BHASM learns the rhythm that fits your business and your customers — without you setting it.
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BHASM reads behaviour on the first purchase and assigns one of 18 archetypes. The archetype shapes the personal cycle, the recovery window and the message style. The customer never has to be classified by hand — see one archetype change a decision.
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EVERY BUYER ARCHETYPE HAS A DIFFERENT SILENCE BASELINE · BHASM ASSIGNS IT ON THE FIRST PURCHASE
The window to recover a relationship closes before most tools notice it opened.
Filter by how fast the habit breaks when a cycle is missed.
High sensitivity — habit breaks fast on disruption
Medium — typical SMB cycle response
Low — long-cycle relationships, drift signals matter more than gaps
SEED TIER FREE FOREVER · CONNECT IN 3 MINUTES · THE FIRST BRIEF RUNS WHEN YOUR DATA LANDS