Revenue disappears between acquisition and retention.
Every return has a moment. BHASM finds it.
A stitch in time.
Customer #2841 · cosmetics · ₹1,820 AOV
“Read 47 days silent, cycle ready, attention fresh. Fired 06:12.”
How the engine read this customer at 04:23.
One real account. One morning’s reasoning. The same pass runs on every customer in your base before sunrise.
“Held. Cycle reads 12 days short of personal median. Will re-evaluate tomorrow morning.”
Computed from this customer’s own purchase history. The same pass ran on every account in your base before sunrise.
Every customer. Every morning. Self-correcting — every outcome teaches the next decision. See how the engine works →
A record of what BHASM captured for you last night. The 3 below are the only ones ready to send today.
The retention discipline, run as a system.
Activation. Habit loops. Churn and resurrection. Cohort retention. The frameworks operators learn at Reforge and apply by hand — BHASM reads them on every customer every morning, and acts.
No cold start
Day 1 calibration from 62 industry profiles and 18 buyer archetypes. The engine reads your base the morning you connect — not after a six-week ramp.
Decisions proven by math
Every score is computed, every threshold is derived, every hold is reasoned. No LLM hallucinations in the decision layer — the message comes only after the math has fired.
Activation
Each customer’s path from first purchase to second. The cohort that doesn’t make it back surfaces before they’re cold.
Habit loop
18 buyer archetypes. The engine knows the difference between a habitual reorder, an impulse buyer, and a deal hunter. Times the next message accordingly.
Churn & resurrection
At-risk, drifting, dormant, lost. The five-state customer machine. Each state gets its own cadence and message family.
Cohort retention
Day-7 to Day-90 curves per acquisition month. The engine reads where the cohort is bending and adjusts the next brief.
Self-correcting
Every outcome teaches the engine. The reading for “ready to reorder” sharpens with every customer who comes back — or doesn’t.
Voice training
Every edit teaches the engine your brand voice. By month two, the message reads like you wrote it.
Your campaigns and product drops still ship on your calendar. The engine works around them — setting the Retention on Autopilot cadence below, never overriding the campaigns above.
Then silence.
Usage gone.
more than the message.
See what BHASM does with your customer right now.
No signup. No API call. The actual scoring engine, industry calibrated.
The engine runs instantly.
Early access. Real data. No roadmap promises.
A small cohort of D2C, SaaS, and B2B founders running BHASM on live customer data. Day-1 intelligence comes from public industry calibration — 62 verticals, 18 buyer archetypes, the law stack. The Founders Club is the cohort whose customer-result data we’ll publish first. Not borrowed benchmarks, real numbers. No cost. No obligation.
- Full product on every tier, free during cohort
- Direct line to the founder, every week
- First-look at every feature before public
- Custom industry profile if yours is missing
- One 30-min cohort call per month
- Permission to publish anonymised recovery data
- Honest feedback, on the record, before launch
- Reference letter when the results come in