Revenue disappears between acquisition and retention.
One quiet customer at a time.
Customer retention infrastructure
Your customers signal when they're leaving weeks before they go. BHASM is the customer retention infrastructure that reads those signals, scores the urgency, and decides — contact or protect — before it's too late.
Every wrong send burns your inbox placement. Force the 4th sequence item and placement falls 94% → 71% on every future send. BHASM blocks 1 in 6 messages before they fire — mathematically, deterministically, auditably.
62 industry profiles. Laws, not prompts. The brief runs every Monday.
LLMs generate. BHASM governs. Every send earns its mathematical right to fire.
47days silent
→
94urgency score
→
6checks passed
→
$29recovered
Example decision. Real cohort numbers publish once the Founders Club ships its first report.
What goes into 94
Silence duration · primary signal
Personal cycle position · significant
World context · moderate
Sentiment check · clean
Frequency baseline · under cap
Personal cycle position · significant
World context · moderate
Sentiment check · clean
Frequency baseline · under cap
Every score auditable. Exact weights are protected IP — the factors visible above prove the math is real, not opaque.
or book a walkthrough →
No credit card. Seed tier is free forever.
Scanning 270 customers...
Customer A
D2C · 270 customers · Shopify
0
urgency
The brief
The accounts handled automatically are not in this list. These surfaced for a decision from you.
Weekly dividend · 7 accounts need action
Confidence avg: 92%
1
Aisha R.
At risk
52 days silent · $3,800 lifetime
"Aisha, the collection you bookmarked last season just came back in stock — limited run. Want me to hold a piece before it goes?"
via WhatsAppConfidence: 94% · 11 signalsSend or edit →
2
Metro Supplies Ltd.
Drifting
31 days silent · $28,000 lifetime
"James, Q2 pricing is locked until Friday. Wanted you to have first look before we open to new accounts."
via EmailConfidence: 88% · 8 signalsSend or edit →
3
Chen & Co.
Loyalist
21 days silent · $48,000 ARR
"Wei, your team's usage has dropped 40% since last month — before we assume it's churn, wanted to check if there's anything we can fix."
via EmailConfidence: 93% · 14 signalsSend or edit →
4 more accounts · 2 vetoed — signal too weak to send
View all →
[HELD] acct #0849 — frequency limit · acct #1142 — sentiment check
Category
Communication governance infrastructure. The system that protects finite communication capital before it burns.
D2C & Retail
First purchase.
Then silence.
Then silence.
SaaS & Subscription
Month 3.
Usage gone.
Usage gone.
The relationship is worth
more than the message.
more than the message.
Every outreach is a spend from the relationship account. The system that runs all week is optimising for the relationship — not the send rate.
See how it decides →
Inside one decision
A customer stopped buying 47 days ago.
Here is what BHASM did.
01
Signal detected
Day 47. Purchase gap exceeds their personal average by 2.3×. No campaign sent. Signal logged.
[STATUS: LOGGED//DELTA: 2.3×//CAMPAIGN: HELD]
02
Pressure building
Day 52. Three signals converge. Product page visited twice. Cart not opened. Urgency score: 94. Threshold crossed.
[SIGNALS: 3/5//SCORE: 94//THRESHOLD: CROSSED]
03
World check
Pre-festival window detected. Gifting intent elevated in their category. Cultural context applied to message tone.
[WINDOW: PRE-FESTIVAL//CATEGORY: GIFTING//MODIFIER: +1.18×]
04
Checks passed
Sentiment: clean. Last contact: 61 days ago. Opt-out status: active subscriber. All checks passed. Send permitted.
[Sentiment: OK] [Frequency: OK] [Opt-out: FALSE] [Governance: PASS]
05
Message written
Archetype identified. Message calibrated to their history. Sent at their highest response window.
[ARCHETYPE: SEASONAL-ANCHOR//CHANNEL: WHATSAPP//SEND-WINDOW: 19:14]
06
Outcome
Purchase confirmed the next day. Recovery: $29. Attribution confirmed. BHASM learns.
[OUTCOME: PURCHASED//RECOVERY: $29//ATTRIBUTION: VERIFIED]
They never knew any of this happened.
That is the point.
47days silent
6signals
Allchecks passed
$29recovered
Last night
What happened while you were asleep.
Every client. Automatically. Without being asked.
03:45World signal scan complete. 11 signals processed. Cultural context updated.
04:12270 silence profiles refreshed. 3 customers crossed their personal threshold.
04:18Relationship balance recalculated. Imbalanced accounts held from outreach.
04:23Optimal send windows computed. Tuesday 7:43am confirmed for highest-urgency account.
04:31Brief queued. 5 accounts surfaced. 8 held by law. Ready for review.
04:31You were asleep. BHASM was not.
Collective intelligence
Day one. Already informed.
When you connect your first customer, BHASM already knows the average silence window for their archetype in your industry. Not from your data. From every similar customer across every similar business BHASM has ever seen — anonymised, aggregated, and ready.
18buyer archetypes
·
62industry profiles
·
Day 1intelligence active
The signal layer
BHASM is watching the world your customers live in.
Every day. Every market. Every cultural moment.
News flow
Industry, regional, and competitor news read against your customer base every hour.
Cultural calendar
Festivals, school terms, holidays — gifting and spending windows known before they arrive.
Economic signals
Payment-cycle pressure, fuel and food prices, currency moves that shape buying behaviour.
Weather & local
Weather, civic events, supply disruption — the local context the brief weighs before sending.
What makes it different
1
It decides when not to send.
Every other retention tool optimises for sending more. BHASM governs whether a message should be sent at all — based on sentiment, timing, relationship history, and world context. The veto is not a safety check. It is the product.
2
Every decision is mathematically traceable.
Every urgency score is a sum. Every suppression is a Boolean. Every timing decision traces to a defined formula. You can audit any decision for any customer on any run. How it works →
3
It already knows your industry.
52 days of silence is normal in luxury fashion. In D2C supplements it is churn. BHASM ships with 62 industry silence profiles calibrated before you connect a single data source. Your industry →
The veto
1 in 6 messages never sent.
Not filtered. Not delayed. Stopped. Because the relationship was worth more than the message.
Complaint openSentiment safeguard
3 sends without responseFrequency limit
Negative world signalSend-time guard
Customer in personal silencePattern recognition
No other retention tool does this. Every competitor sends. BHASM sometimes does not. That is the product.
The Retention Paradox
Blocking 16% of your messages increases your total revenue.
Here is the math most tools hide from your dashboard.
Most tools optimise for instant conversion while hiding the long-term cost of list burnout. Contacting a customer outside their buying cycle triggers unsubscribe cascades that systematically degrade your delivery infrastructure.
The Legacy PlaybookBlind blasting
The BHASM PlaybookGoverned veto
Immediate actionSends the 4th automated sequence item anyway.
Immediate actionFrequency limit triggers. Message blocked. Silence window activated.
Hidden costDomain reputation score drops. Inbox placement falls from 94% to 71%. Every future send reaches fewer inboxes. The list costs more to host than it extracts.
Net gainZero noise. Domain health insulated. Baseline open rates remain uncompromised. Distribution infrastructure intact.
The yieldA dead list that costs more to host than it extracts. Permanently degraded delivery infrastructure. The customer is gone. The domain is damaged.
The yieldActive, un-burned extraction rights when the Urgency Score peaks on Day 52. The customer opens. The customer buys. Because the inbox relationship was never damaged.
We do not block messages to protect your customers' peace of mind.
We block the send to weaponize the silence window.
Your absolute right to reach them when the timing is mathematically worth money — preserved.
Human-safe by design
Five rules that govern every send.
None of them can be overridden.
This is not a safety checklist. These are the laws BHASM runs before every action — autonomous or manual. The veto is not a feature. It is the architecture.
Sentiment veto
Complaint open.
All outreach blocked.
All outreach blocked.
No override. Silence until the relationship is repaired.
Frequency cap
Frequency limit reached.
Blocked.
Blocked.
Regardless of how many campaigns are running.
Silence accumulation
Sustained silence.
BHASM goes quiet.
BHASM goes quiet.
Repeated contact into silence damages more than helps.
Absolute block
Payment failed.
Hard stop.
Hard stop.
Dispute, opt-out, or legal flag. No campaign overrides this.
Human approval
Seed tier.
You approve every send.
You approve every send.
Autonomy is earned after confidence thresholds are met.
Try the engine
See what BHASM does
with your customer right now.
No signup. No API call. The actual scoring engine, industry calibrated.
Customer details
Name
Industry
Days since last purchase
Fill in the details.
The engine runs instantly.
The engine runs instantly.
Founders Club
Early access. Real data. No roadmap promises.
A small cohort of D2C, SaaS, and B2B founders running BHASM on live customer data before public launch. You get the full product. We get real recovery data to publish. No cost. No obligation.
Currently accepting applications
What you get
- Full product on every tier, free during cohort
- Direct line to the founder, every week
- First-look at every feature before public
- Custom industry profile if yours is missing
What we ask
- One 30-min cohort call per month
- Permission to publish anonymised recovery data
- Honest feedback, on the record, before launch
- Reference letter when the results land
How the veto fires
Six categories of block. Each writes one row to the audit log.
No model output. No prompt. Deterministic pre-flight gate that decides whether the send is allowed before the message generation runs.
Opt-out
Permanent. Never re-engaged.
If a customer has unsubscribed on any channel, that channel is closed for life. Audit row: customer_id, channel, reason="opt_out", timestamp.
Open complaint or negative sentiment
Trust-rebuild only. No marketing.
Sentiment score below threshold or an open ticket. All outreach blocked until the relationship is repaired. Audit row records the sentiment value at decision time.
Payment failure
Recovery flow only, fixed window.
A failed charge in the absolute-block window blocks every non-recovery message. Audit row records hours-since-failure.
Open dispute or chargeback
All outreach halted until resolved.
Any open dispute or chargeback record blocks every channel for that customer. Audit row references the dispute id.
Silence accumulation
Past the silence cap, BHASM stays quiet.
N consecutive non-responses crosses the cap. Silence becomes the next message. Audit row records the consecutive-ignore count.
Weekly frequency cap
Cap reached, channel goes dark.
Every customer has a per-channel weekly send cap. Past the cap, the channel goes dark until the rolling window clears. Audit row records messages-this-week.
Every block is queryable. Every block has a counterfactual (did the held customer return on their own? backfilled at 30 days). No black box.
Exact thresholds, scoring weights, and the internal governance stack are proprietary. The decision categories above are public.
The paradigm gap
Most software optimises for sending more. Modern AI optimises for sending smarter. BHASM is the third option.
Legacy stack
Send more.
Campaigns, blasts, drip flows. Cost rises. Inbox placement erodes. Relationships pay the bill.
Modern AI
Send smarter.
Generative copy, predicted send-times, personalised tone. Still pulls the trigger every cycle. Volume is still the goal.
BHASM
Decide whether to send.
Score the relationship. Cite the law. Block the send when the math says silence is worth more than the message.
Seed
Free
Forever · Up to 1,000 customers
Full intelligence. Every decision stays with you.
Growth
30-day trial
$299 /mo
US & Global · flat rate
BHASM handles the routine. You handle what matters.
Scale
30-day trial
$999 /mo
US & Global · flat rate
Full autonomy. Nothing waits for you unless you want it to.
Performance
$999/mo
+ 3% of recovered revenue
Unlimited · no cap
We earn when you earn. Every recovery tracked end-to-end.
Attribution is per-customer per-window. A recovery counts when a BHASM send triggers a conversion inside its 14-day window. If the same customer receives a parallel campaign during their window, that one is excluded from the 3% billable count (no double-attribution) — but your other campaigns run untouched. BHASM does not require monopoly on customer communications.
Talk to us →
Inspectability
Every decision auditable. The formula behind it, protected.
Deterministic infrastructure must be inspectable. BHASM shows tenants the factors behind every urgency score, the rule cited on every held send, and the outcome of every action — without exposing the model weights that make the engine difficult to replicate.
Seed & Growth
Factors visible. Decisions cited.
Every brief card carries the contributing factors and their relative significance (primary signal / significant / moderate / supporting / stable). Every held send shows the rule that fired and the plain-English reason. No black box.
Scale & Performance
Full audit log export.
Every urgency score, every governing decision, every outcome — exportable via API. Compliance teams, legal review, regulators all read from the same log. Logs retained for the life of the account.
Protected IP
Exact model weights, aggregation formulas, and proprietary calibration logic are protected intellectual property. This ensures the engine remains effective, continuously improving, and difficult to replicate. The audit log shows what the engine decided and why, traceable to the inputs — the how stays in the engine.
Urgency score
Every silent customer gets a 0–100 urgency score. Score breakdown traceable to its inputs — not a black box. Risky sends vetoed at the governance layer before they fire.
Outcome math
D2C: day 28 action → 67% recovery rate. Day 47 action → 34%. BHASM acts early, on purpose.
ROI in pricing
5,000 customers: typically recovers $2,500–$5,000 in month 1. Growth: $299. Scale: $999.
Multi-region governance
GDPR (EU) · CCPA (California) · DPDP Act 2023 (India) — boundary enforcement at the law engine, not bolted on. Data processing localised to your deployment region.
Global infrastructure. Local enforcement.
One engine. Region-aware execution & compliance.
Western stack
Stack: Stripe · Resend / SendGrid · HubSpot · Salesforce · SMS / Email gateways
Data residency: AWS us-east / eu-central on request
Data residency: AWS us-east / eu-central on request
India stack
Stack: Razorpay / Cashfree / PayU · WhatsApp via Interakt · UPI · Tier-1/2/3 city intelligence
Cultural calendar & pre-festival windows priced in
Cultural calendar & pre-festival windows priced in
Glossary · hover or tap any term
Urgency score — 0–100 composite. Five inputs. Every score traceable.
1 in 6 vetoed — messages drafted then stopped, not delayed.
18 archetypes — each customer classified on first purchase.
62 industries — pre-calibrated cycles and sensitivities.
Personal cycle — silence measured against their average, not yours.
World signals — news, weather, festivals, economic windows.
Multi-layer governance — structural gates every message passes.
14-day attribution — what counts as a real recovery.